Monday, July 19, 2010

Throwing Darts

Up until now, there hasn't been a cohesive Captain Recruiter communication strategy. I've been throwing darts as I try new things. For years I've known that Captain Recruiter was me, and last summer it became me and my blog. Now I'm creeping towards something a little more formal. Formal isn't bad, if you can hang onto the magic.

Who is my target market? What am I selling? What's my value proposition? I love the fact that I can ask these questions, because it means I'm growing up a little bit. The dream of Captain Recruiter has so much potential, and things are starting to get pretty exciting. What's my dream? Stay tuned.

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