Tuesday, February 23, 2010

Dear CR: My Dream Is Out Of Reach

DEAR CAPTAIN RECRUITER,

What do you do if there's something you'd love to do, but you don't quite have the experience? I'd really like to get into online marketing, but I don't have the experience many employers are looking for.

THANKS,
SEARCH ENGINE MARY

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DEAR SEM,

You want a job that you think you can do, but you don't really know if you'd be any good at it. Employers also know you don't really know if you'd be any good at it, and that's a huge factor in why you haven't been hired to do online marketing. But we already knew all that, so what do you do about it?

    Never fear, you've got options.

  • Get a mentor, or just observe the right person. You need to know what you're missing in order to study the right material. Find someone who does what you want to do and get them to show you a few tips and tricks. Just take what you can get; don't demand more than they are willing to offer.

  • Read about successful people. No need to reinvent the wheel if you can copy someone else.

  • Don't try to support yourself with the skill that your learning until you have already been paid to do it. Your #1 priority should be to survive. Do anything you have to do to make money until you get to where you want to go.

  • Volunteer. Find someone with a small business and $1000 to spend. Tell them you've helped small people run online marketing campaigns, show them the work that you've done, and get them to trust you with there money. Do it for the experience and not the income. If you can get someone to trust you with $1000, you can get someone to trust you with $1,000,000.

  • Quit. Quitting is underrated. It's actually quite awesome. You may find you're not any good at your desired skill, but by banging your head against the wall enough times I bet you'll learn something about yourself that you can use. Heck, someone who sees you trying hard may give you a shot at a career that you never knew you'd love.


CHEERS,
CAPTAIN RECRUITER

1 comment:

  1. Mike, I read this piece like 3 times now. Everytime I read it I learn a new thing. I can't hold to say "cheers pal" :)

    ReplyDelete